Business is Personal

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As international business takes a more global perspective of their markets, there is an increasing need to interact, negotiate and work effectively both as individuals and teams with people whose values, language, customs and business practices differ from their own and where misunderstandings can often lead to costly mistakes and even business failures.

Increasingly, the need for the effective management of cross - cultural differences and an ability to turn this to competitive advantage is seen as one of the core competences of the international manager.

Wherever you go in the Middle East, the ability to engage in small talk, to carry out favours, to develop relationships, to avoid confusion and to develop loyalty will all convince you that the most important thing you will be selling in The Middle East is yourself!

With an increasing number of international businesses involved in global trading in the region, it is arguable that the importance of understanding how business is conducted and learning how to avoid often irrecoverable situations is greater than ever.

Farnham Castle International Briefing and Conference Centre, based 30 miles west of London, is the world's leading provider of intercultural training. Every year it provides thousands of international business people with the knowledge and skills required to develop a more effective understanding of the business and social culture of clients and colleagues with whom they will conduct business.

Using the largest available network of expert consultants, speakers and tutors, Farnham Castle offers a completely flexible range of intercultural programmes designed to meet the specific needs of your business.